Marketing is the last black box in the business. We open it.
Audit, fix, scale. Gossamer leaves no area of B2B SaaS marketing unturned. Reviewing over 170 assessment areas, we fix what we find, build the foundations of scale, and hand the engine to your team once it runs smoothly without us.
Book a call →Built for European B2B SaaS teams of 5 to 50 people, €1M to €15M ARR. Retainers tied to outcomes, not activity.
Calm the noise with evidence, execute intentfully.
ManifestoClear strategy and clean execution.
We don't leave when half the work is done.
Gossamer strips the noise out of growth and rebuilds from simple systems - rigorous data, clear decisions, work your team can run.
Not the vanity metrics of old-school marketing. Not the endless slides of frameworks from consultants. One instrument that scores what your marketing actually is, and senior operators who move the score.
Extensively documented findings that your team can use to steer marketing growth.
Stored in Notion, Obsidian, Google or however your team works.
If this sounds familiar, we should talk.
Gossamer is built for B2B SaaS teams with 5 to 50 people, typically €1M to €15M ARR, where marketing feels noisy, underpowered, or structurally unclear.
Your marketing team exists but isn't delivering.
You've hired marketers. Maybe an agency too. But the pipeline isn't filling because nothing connects, and nobody can say which part is broken.
We score the engine, find the real constraint, and rebuild the system around it - so the argument about what to fix ends.
You have no marketing function and need one now.
You're about to hire into a vacuum. A marketing lead joining without positioning, a segment choice or a plan spends their first six months inventing all three, alone.
We build the strategy first, so the brief writes itself and your hire arrives into a plan instead of a blank page.
You're drowning in agencies, tools, and disconnected advice.
Your website says one thing, sales says another, and nobody can tell what's working.
Three agencies, a freelancer, and a half-used HubSpot. One scored read of the whole engine replaces opinion with evidence - one strategy, one owner, one system.
We're not the right fit if you need a social media manager, an agency to put out short-term fixes, or someone who'll just validate decisions you've already made.
A function that keeps working after we leave.
Positioning and messaging that sales actually uses
A funnel with definitions leadership trusts and conversion visibility by stage
A channel mix that matches your stage and audience, with a scored reason behind every euro
A weekly operating rhythm: what ships, how it's reviewed, how decisions get made
A team that executes with confidence instead of guesswork
A score that's still moving in the right direction two quarters after we've left
The Gossamer Net. The whole engine, on one dial.
17 categories, 176 assessment areas, four layers - Strategy, Tactics, Team and Reporting - each scored 1 to 5 against the bar your stage actually demands, with evidence behind every number. Not every channel matters equally to every business - the scoring is weighted to how your company actually grows, and a score is only as high as the proof behind it.
I've spent 17 years in B2B SaaS marketing leadership across fintech, AI, HR tech, and enterprise SaaS. MBA from Warwick Business School. Based in Amsterdam. I'm not an advisor who sends slide decks. I embed in your team and build the thing with you.
German native. Eight years building and scaling revenue engines across EMEA, from first sales hire to enterprise motions. If marketing and sales tell different stories, the engine isn't finished - I make sure they don't.
Three phases. One goal: a marketing function you can steer.
The age of endless retainers and scope creep is over. We're short-term by design - and we come back to check the score.
Diagnose
We find the constraint that's actually limiting growth; whether that's positioning, measurement, channel fit, sales handoff, or team capacity. Leadership aligns with Gossamer on the plan and the “won't do” list.
Build
Eliminating random acts of marketing. We install the minimum viable system, bespoke to your business needs. Forcing tough “where we don't play” conversations in the boardroom. Positioning that survives contact with real buyers. Clean measurement. 2 to 4 channels that reinforce each other. Whatever is needed, run through a weekly shipping cadence.
Hand Over
We make ourselves redundant on purpose. Playbooks, dashboards, hiring support, coaching, and an operating rhythm your team runs without our help.
In their words.
From founders and marketing leaders who chose capability over noise.
“Derrick's extensive digital marketing expertise has been a great resource for the company. Thanks to his strong knowledge and experience in this area, we were able to launch a new website, new branding, and new marketing channels that we had previously not maximized.”
“Collaborating with Derrick has been instrumental in shaping Datavillage's initial growth strategy — from definition to execution. His structured and insightful guidance enabled us not only to clarify our direction but also to lay the essential groundwork for expanding our sales reach and strengthening our market positioning.”
“Derrick consistently delivered a commendable performance, embodying the qualities of dedication, creativity, and strategic thinking. His ability to navigate the rapidly evolving fintech landscape has been instrumental to our organization's success.”
“I want to emphasize again how well you are doing on LinkedIn, your CTR rates are in the top 1% of our clients. It's incredibly rare to see this performance on LinkedIn, with the benchmark being between 60% and 70% lower.”
Proof, not promises.
Here's what happened when Gossamer embedded in teams.
Marketing as the engine of growth
Built a marketing function from the ground up that delivered 8 figure ARR pipeline for a Series A fintech over a 12 month period. Over 80% of new ARR was marketing influenced, over 85% of pipeline was target ICP, with win-rates north of 20%.
Unlocking new growth markets ahead of schedule
Launched the first field and digital marketing efforts for a European-based scaleup targeting growth outside of Europe, hitting targets 5 months ahead of schedule and doubling expected performance.
Accessing enterprise buyers
The marketing team was lean, with too few hours to tackle anything beyond high-impact initiatives and low-hanging fruit. Gossamer built an “ABM lite” campaign generating hundreds of qualified MQLs as touchpoints in enterprise SaaS sales cycles, 60% cheaper than previous campaigns.
Portfolio company interim CMO
Interim marketing leadership that stabilised a declining SQL pipeline. After organic traffic collapsed due to AI overviews, Gossamer scaled digital leads while reducing CPL by 40%.
AI startup demand engine
Positioning at an early stage towards a new vertical is a difficult task for any startup. Gossamer ran workshops with the cofounding team, refined early positioning and pursued a partner-led strategy to provide traction when no budget was available.
Ready to stop guessing and start measuring?
Book a 30-minute call. We'll talk through where you are, where you want to be, and whether Gossamer is the right choice for you. No pitch deck. No pressure.
- First30 minute intro call where we figure out early status quo.
- ThenWe share a fit assessment within 24 hours.
- After thatIf we're aligned, Gossamer is ready to embed within 2 weeks.
Before we talk.
Questions founders usually ask before booking a call, answered upfront because clarity shouldn't wait.
An agency executes a service. Gossamer embeds in your team and has as much responsibility as needed, often end-to-end across positioning, measurement, channel architecture, team coaching and beyond. We're accountable for outcomes, not deliverables. And we build the system so your team can run it without us.
Engagements are monthly retainers tied to scope, not hours. A scoped slice - one area taken end to end - starts around €3,000 and is the usual way in. Full audits and fractional leadership are priced to the engagement, and we'll share specifics after we've talked through your situation.
It depends on the phase and your requirements. During diagnosis, I'm deeply embedded — often 2–3 days per week. During build and handover, involvement tapers as your team takes ownership. The goal is always decreasing dependency.
We scope every engagement with a 30-day checkpoint. If it's not working for either side, we part ways cleanly. No early lock-in contracts, no penalties. We'd rather end early than deliver mediocre work.
No. We work alongside your team, not instead of them - strategic direction, operating rhythm, and coaching, plus hands-on work where it's missing. If you don't have a team yet, the audit tells you who to hire and when, and the brief writes itself.
It means you get CMO-level strategic leadership without the full-time cost or commitment. We're not a consultant who drops off a strategy deck. We're in your Slack, in your standups, in your leadership meetings — embedded enough to drive decisions, but structured so you don't need me forever.