Gossamer embeds as your marketing engine to solve what's actually blocking growth, build the foundations of scale, then hand off to your internal teams when you're ready to grow.
Built for B2B SaaS teams with 5–50 people with monthly retainers tied to outcomes, not activity.
Gossamer understands how to strip the noise out of growth and rebuild from simple systems that enable rigorous data and support clear decisions.
Not the vanity metrics of old-school marketing. And not the endless slides of frameworks from consultants. Just sharp tools and revenue-driven recommendations that help founders and early marketers steer clearly.
A Fractional CMO partner that is senior enough to influence strategy in the boardroom, and curious enough to do the work in the trenches.
Years in B2B SaaS marketing leadership
ARR against every marketing euro spent.
Growth in annual leads without scaling spend
Top percentile digital campaign results
Gossamer is built for B2B SaaS teams with 5 to 50 people, typically €1M to 10M revenue, where marketing feels noisy, underpowered, or structurally unclear.
You've hired marketers. Maybe even an agency. But the pipeline isn't filling because nothing connects. The strategic thread is missing and the funnel measurement is ad-hoc at least. We diagnose what's misaligned and rebuild the system around clarity.
Direction, structure, and confidence are missing. We diagnose the real constraint, rebuild the basics, and give the team a system they can run.
We cover the interim gap, getting the core system running while you hire the right long-term lead. Positioning, measurement, and channels built cohesively from day 1.
You're growing fast and need marketing infrastructure, but don't have months to wait for the perfect internal marketing lead. We plug the gap and build while you find your marketing unicorn, ensuring they're set up to deliver from day 1.
Your website says one thing, sales says another, and nobody can tell what’s working. Gossamer creates coherence.
Three agencies, a freelancer, and a half-used HubSpot. We simplify: one strategy, one owner, one system that orchestrates effectively.
When not to hire Gossamer - We're not the right fit if you need a social media manager, an agency to put out short-term fixes, or someone who'll just validate decisions you've already made.
Positioning and messaging that sales actually uses
A funnel with definitions leadership trusts and conversion visibility by stage
A channel mix that matches your stage and target audience, with a clear reason backing spend
A weekly operating rhythm: what ships, how it's reviewed, how decisions get made
A team that executes with confidence instead of guesswork
A system that continues to deliver long after the Gossamer mandate ends
Building a growth engine across tactical 10 channels to market, where each supports the others, provides a solid platform to craft and execute a world-class marketing strategy that is greater than the sum of its parts.
Not every channel is as important to every business, however each needs an intentful approach.
The age of endless retainers, hourly billing the benefits from scope creep and endless upsells are gone. We're short-term by design, delivering the performance you need now, and the foundation to build tomorrow.
We find the constraint that’s actually limiting growth; whether that’s positioning, measurement, channel fit, sales handoff, or team capacity. Leadership aligns with Gossamer on the plan and the “won’t do” list.
Eliminating random acts of marketing. We install the minimum viable system, bespoke to your business needs. Forcing tough “where we don’t play” conversations in the boardroom. Positioning that survives contact with real buyers. Clean measurement. 2 to 4 channels that reinforce each other. Whatever is needed, run through a weekly shipping cadence.
We make ourselves redundant on purpose. Playbooks, dashboards, hiring support, coaching, and an operating rhythm your team runs without our help.
From founders and marketing leaders who chose capability over noise.
Derrick's extensive digital marketing expertise has been a great resource for the company. Thanks to his strong knowledge and experience in this area, we were able to launch a new website, new branding, and new marketing channels that we had previously not maximized.
Collaborating with Derrick has been instrumental in shaping Datavillage's initial growth strategy—from definition to execution. His structured and insightful guidance enabled us not only to clarify our direction but also to lay the essential groundwork for expanding our sales reach and strengthening our market positioning.
Derrick consistently delivered a commendable performance, embodying the qualities of dedication, creativity, and strategic thinking. His ability to navigate the rapidly evolving fintech landscape has been instrumental to our organization's success.
I want to emphasize again how well you are doing on LinkedIn, your CTR rates are in the top 1% of our clients! In fact, it's incredibly rare to see this performance on LinkedIn, with the benchmark being between 60% and 70% lower—so congrats on this success!
Here’s what happened when Gossamer embedded in teams.
The marketing team was lean, with too few hours to tackle anything beyond high-impact initiatives and low-hanging fruit. Gossamer built an "ABM lite" campaign generating hundreds of qualified MQLs as touchpoints in enterprise SaaS sales cycles, 60% cheaper than previous campaigns.
Interim marketing leadership that stablised a declining SQL pipeline. After organic traffic collasped due to AI overviews, Gossamer scaled digital leads while reducing CPL by 40%.
Positioning at an early stage towards a new vertical is a difficult task for any startup. Gossamer rand workshops with the cofounding team, refined early positioning and pursued a partner-led strategy to provide traction when no budget was available.
Book a 30-minute call. We’ll talk through where you are, where you want to be, and whether Gossamer is the right choice for you. No pitch deck. No pressure.
Book a call →30 minute intro call where we figure out early status quo.
We share a fit assessment within 24 hours.
If we're aligned, Gossamer is ready to embed within 2 weeks.
Questions founders usually ask before booking a call, answered upfront because clarity shouldn’t wait.
All the time we need to figure out whether there's a great change Gossamer is the right fit for your business.
FAQ
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An agency executes a service. Gossamer embeds in your team and has as much responsibility as needed, often end-to-end across positioning, measurement, channel architecture, team coaching and beyond. We're accountable for outcomes, not deliverables. And we build the system so your team can run it without us.
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Engagements are structured as monthly retainers tied to scope, not hours. Think fractional-executive-level investment, typically starting from €3,000 depending on complexity and expectations. We'll share specifics after we talk through your situation.
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It depends on the phase and your requirements. During diagnosis, I'm deeply embedded — often 2–3 days per week. During build and handover, involvement tapers as your team takes ownership. The goal is always decreasing dependency.
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We scope every engagement with a 30-day checkpoint. If it's not working for either side, we part ways cleanly. No early lock-in contracts, no penalties. We'd rather end early than deliver mediocre work.
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No. We work alongside your team, not instead of them. We provide the strategic direction, operating rhythm, and coaching they need to perform while working alongside them on key topics. If you don't have a team yet, we'll help you figure out who to hire and when.
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It means you get CMO-level strategic leadership without the full-time cost or commitment. We're not a consultant who drops off a strategy deck. We're in your Slack, in your standups, in your leadership meetings — embedded enough to drive decisions, but structured so you don't need me forever.